Founded in 1976 in Germany by Michael Cromer München, MCM Worldwide  "was born out of a desire to be different and an unparalleled ambition for perfection." This luxury brand specifically focuses on travel pieces and accessories, centering on contemporary and moderns styles. During the brands rise, it experienced major turmoil and the founder was investigated for alleged tax evasion; the the brand began to loose its appeal.  The current head of the brand Sung Joo Kim, has revamped MCM and it is now mentioned among the best high-end luxury brands like Louis Vuitton, Hermes, and Goyard.