The Alexander McQueen brand was founded by designer Alexander McQueen in 1992. The house's early collections developed its reputation for controversy and shock tactics (earning the title "l'enfant terrible" and "the hooligan of English fashion"), with trousers aptly named "bumsters" and a collection entitled Highland Rape.
Alexander McQueen staged lavish and unconventional runway shows, such as a recreation of a shipwreck for his Spring 2003 collection, Spring 2005's human chess game, and the Fall 2006 show, Widows of Culloden, which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric.
During his time as head designer, McQueen was awarded the title British Designer of the Year four times between 1996 and 2003
In December 2000, the Gucci Group acquired 51% of his company and appointed him as Creative Director.
McQueen's suicide was announced on the afternoon of 11 February 2010. His pieces are still coveted by collectors and fans alike.